Casas Magicas
How Brand Storytelling and Personalized Experiences Increased Bookings for Casas Magicas
Branding, Print & Package Design
Web Design
Photography & Art Direction
Casas Magicas, a collection of eight unique luxury apartments in Mexico City's La Condesa neighborhood, was born from a desire to create a truly exceptional guest experience for digital nomads. Seyko Studios played a pivotal role in bringing this vision to life, crafting a brand identity that seamlessly integrated with the thoughtful design and bespoke guest experiences.
Our Approach:
Brand Identity & Storytelling: We developed a brand identity that reflected the unique character of Casas Magicas: a blend of sophistication, warmth, and a deep connection to the local culture. The brand narrative centered around the concept of a "home away from home," emphasizing personalized experiences, thoughtful amenities, and a focus on guest well-being.
Guest Experience Design: We collaborated closely with the client to design and curate a range of bespoke guest experiences. This included:
Curated Amenity Packages: We designed and produced high-quality amenity packages, including luxurious soaps, shampoos, and lotions, all packaged in elegant, eco-friendly containers.
Welcome Signage & Guidebooks: We created visually appealing welcome signage and comprehensive guest guidebooks, providing valuable information about the apartments, local recommendations, and insider tips.
Personalized Touches: We incorporated thoughtful surprises throughout the guest journey, such as welcome baskets with local treats, personalized recommendations based on guest interests, and curated experiences like at-home spa packages and farm-to-table grocery deliveries.
Community Building: We helped to foster a sense of community by creating a coffee table book and a monthly magazine series that highlighted local events, hidden gems, and the vibrant cultural tapestry of Mexico City.
The Result:
Through a combination of thoughtful design, personalized experiences, and a strong brand identity, Seyko Studios helped Casas Magicas establish itself as a leading provider of luxury accommodations for discerning travelers. The apartments quickly gained a reputation for their exceptional quality, personalized service, and ability to create truly memorable guest experiences.
Key Takeaways:
This project demonstrates the power of a holistic approach to guest experience design. By carefully considering every touchpoint of the guest journey, from the initial booking to the final departure, Seyko Studios helped Casas Magicas create a truly unique and unforgettable experience for its guests.