The Treehouse
Beyond the Plate: Driving Engagement Through Experiential Branding
Branding, Print, & Packaging Design
Photography & Videography
Web Design
Nestled amidst the vibrant Condesa neighborhood in Mexico City, The Treehouse is more than just a restaurant; it's an urban oasis. This farm-to-table haven, with its lush rooftop garden and intimate ambiance, offers a unique dining experience that celebrates community and celebrates the connection between people and the land. Seyko Studios was tasked with bringing this unique vision to life through a cohesive brand identity that reflected the restaurant's soul.
For The Treehouse, Seyko Studios crafted a brand identity that mirrored the restaurant’s unique soul: an urban oasis in the heart of Mexico City’s Condesa.
Our Approach:
Brand Storytelling: We emphasized the restaurant's farm-to-table ethos, highlighting the connection to the rooftop garden and the focus on local, seasonal ingredients. The brand narrative centered around community, fostering a sense of belonging through intimate supper clubs, engaging classes (cooking, mixology, art), and private events.
Visual Identity: The visual language reflected the "backyard oasis" vibe. We incorporated natural textures (wood, stone, linen), earthy color palettes, and lush greenery into all touchpoints.
Photography: Our photography captured the essence of The Treehouse: intimate gatherings, vibrant dishes, the lush rooftop garden, and the inviting ambiance.
Web Design: The website seamlessly translated the brand's visual identity, offering a user-friendly platform for reservations, event bookings, and showcasing the menu and class offerings.
Print & Packaging: From menus and event invitations to branded merchandise, print materials maintained the brand's organic aesthetic and highlighted the farm-to-table story.
The Result:
Seyko Studios successfully brought The Treehouse's unique vision to life, creating a brand identity that resonated with its target audience and fostered a strong sense of community. The Treehouse became a beloved destination for those seeking an authentic, intimate, and truly unique dining experience.